Automotive Sales Manager

Bryan Honda has proudly served Fayetteville since 1946. As one of the longest-operating Honda dealerships in North Carolina, we’ve built our legacy on performance, accountability, and exceptional customer service.

We are seeking a proven Automotive Sales Manager to lead a high-volume sales team, drive gross profit, and build a winning culture. This role is for a performance-driven leader who can desk deals, develop talent, and take ownership of results.

This is a high-impact leadership opportunity with uncapped earning potential.

Compensation

• Annual earnings can exceed $200,000+ for a high-performing manager


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  Commission tied to department gross and volume



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  Performance incentives based on KPIs, CSI, and team productivity



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  Strong income stability with aggressive upside

If you know how to drive gross, increase closing ratios, and hold your team accountable — this role will reward you accordingly.

Benefits

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  Medical Insurance



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  401(k) with Employer Match



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  Paid Vacation & Personal Days



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  Family-Owned Stability with Long-Term Growth Opportunity



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  Established Market Presence & Consistent Traffic



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  Advancement Path to General Sales Manager / Executive Leadership

Key Responsibilities

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  Lead, coach, and develop a team of Automotive Sales Consultants



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  Desk deals and structure transactions to maximize front-end gross



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  Drive new and used vehicle sales performance



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  Monitor and improve closing ratios and appointment-to-show percentages



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  Conduct daily sales meetings and one-on-one performance coaching



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  Work closely with Finance & Insurance (F&I) to maximize backend performance



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  Oversee CRM accountability and internet lead management



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  Maintain high CSI while delivering profitability



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  Review aging inventory and collaborate on inventory turn strategy



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  Enforce compliance with dealership and manufacturer policies

Qualifications

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  3+ years in automotive sales leadership (Sales Manager, Desk Manager, or similar role)



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  Proven history of hitting gross, volume, and performance targets



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  Strong desking and deal-structuring experience



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  Experience managing both new and pre-owned inventory



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  Deep understanding of CRM systems and digital retail tools



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  Strong leadership presence and accountability mindset



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  Clean driving record



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  Ability to pass background check and drug screening

What Success Looks Like

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  You build a culture of urgency and performance



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  Your team improves closing ratios and average gross



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  You hold consultants accountable to lead follow-up and showroom execution



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  You balance profitability with volume



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  You lead by example, not from behind a desk

If you are a high-level automotive leader who wants:

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  Strong ownership support



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  High earning potential



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  A respected Honda brand



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  A dealership with history, stability, and room to grow

.... then Bryan Honda is ready for you.

Equal Opportunity Employer

Bryan Honda is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on qualifications, merit, and business needs without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected classification under federal, state, or local law.