Content Marketing Specialist
- Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials
- Translate complex product features and terminology into clear, customer-focused messaging
- Ensure accuracy, consistency, and clarity across all B2B content
- Support additional marketing content creation in areas such as email, website content and other media
- Develop high-quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed
- Create structured, visually clear narratives that support sales, training, and customer education efforts
- Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging
- Manage content review cycles efficiently, balancing accuracy with deadlines
- Independently manage content projects from concept through completion
- Maintain documentation, version control, and content organization
- Ensure deliverables align with brand standards and business goals
- Maintain consistency in tone, terminology, and messaging across content types
- Contribute to content frameworks, templates, and best practices
- Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field
- Demonstrated writing experience with B2B products, systems, or complex subject matter
- Ability to work as a self-starter who works well to meet deadlines and project needs
- Strong command of written English with excellent attention to detail
- Experience working with cross-functional teams and subject matter experts
- Strong organizational and project management skills
- Proficiency with PowerPoint and common content creation tools
- Content is accurate, clear, and trusted internally and externally
- Internal teams rely on this role to “make the complex simple”
- Projects are delivered on time with minimal rework
- Content improves sales effectiveness, training clarity, and customer understanding
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