Senior Paid Media Analyst

Senior Paid Media Analyst Location Raleigh, NC :

The Opportunity Home Solutions is seeking a Senior Paid Media Analyst to play an instrumental role in driving paid search growth, strategy, and execution for a key P&L. We're looking for a driven candidate with an entrepreneurial mindset who is passionate about analyzing performance data to drive game-changing results. The Day to Day

• Drive performance improvements by identifying opportunities via data & profitability analysis.

Maintain a sharp focus on bottom-line performance for our paid media accounts. Drive execution processes predominately on Google Ads & Bing Ads.

• Analyze KPIs & take the lead on our optimization strategies. Rigorously analyze performance

metrics to identify opportunity segments (i.e. keywords, bidding, devices, audiences) to unlock growth.

• Provide competitive deep dives. Compare & contrast with competitor experiences to help drive ad

testing, conversion rate optimization and campaign strategy

• Influence conversion rate optimization (CRO) improvement plans on multiple website

properties. Work together with our team to hypothesize, develop, and launch data-driven experiences to optimize the conversion funnel

• Measure and report on performance daily. Be responsible for paid media performance metrics and

make proactive, analytical decisions to drive profitable growth. Effectively communicate with leadership on financial metrics, issues, and opportunities.

• Advanced analytic skills including Excel - pivot tables, vlookups, and comfort working with large

datasets. Competency in statistics and SQL a plus.

• 2+ years' hands-on experience scaling paid search campaigns using Google Ads or Bing Ads.
• Expertise in performance paid media principles such as keywords, ads, bidding automation,

conversion funnels, website optimization, creative testing, and audience segmentation

• Hands on experience applying these principles to grow key performance metrics in Search

(Google, Bing)

About You

• Bachelor's degree or relevant experience in marketing, business, finance, economics, or

mathematics

• Comfort working autonomously in a growing, fast-paced environment.
• Competitive spirit and relentless drive to win.

What it Takes

• Strong analytical skills: You are able to quickly understand data and use it to influence decision

making.

• You can tell a story with data. You are able to concisely summarize insights into an action plan.
• Expertise in paid media platforms: Google Ads, & Bing Ads.
• Strong communication skills: You are a strong verbal communicator with the ability to build and

influence relationships and compose effective communications.

• Problem solving and agility: You thrive in an environment where there is no playbook for success.

You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn't been done before.

• Culture buy-in: At Three Ships, We Act with Focus, Get After It, Build the Team, and Grow Without

Limits; those are our values, and we expect you to live them every day.

About Us

Home Solutions is part of the Three Ships family of digital businesses. Three Ships started as a digital agency in 2009, and today encompasses businesses in the Home, Auto, Legal, and Health industries with a collective goal of simplifying the ways people discover, research, and buy. We have a proven playbook and are looking for an entrepreneurial leader to apply it to new uncharted areas. You will have a front-row seat to build and grow a business and there is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Here at Three Ships, we are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow and learn new skills is endless. Bottom line, at Three Ships, we have a high bar for excellence, but also a real interest in each other and making work fun. We're excited to have you see what we're all about firsthand.

Why You Should Join Us

• Entrepreneurship without the risks: We have a proven playbook and are looking for

entrepreneurial minds who know how to rise to their potential.

• Top talent: Work alongside a leadership team with deep expertise in the digital media landscape.
• Market Landscape: The digital media and marketing industries are transforming. There's no better

time than now to be building a business in this space.

• Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your

stamp on important projects. Prove your value and you will be rewarded accordingly.

• Stability: We are privately owned, have a holding period of “forever” and have significant cash to

invest - we're “rock solid” financially.

• Learning: We are a mighty team with subject matter experts in creative, tech, content strategy,

SEO, paid media and more. The opportunity to grow new skills and learn from smart people is endless.

• Impact Focused: There are opportunities to take part in our quarterly initiatives with organizations

like Habitat for Humanity or Meals on Wheels and help respond to the critical needs of our local communities.

• Fun: The team has a high bar for excellence, but also a real interest in each other and making work

fun.

The Package As a full-time employee of Three Ships, you'll have access to competitive benefits, including flexible time off, health/dental/vision, 401k match, an annual Relax & Recharge Bonus, an annual Learning & Development stipend to enroll in class(es) of your choosing, and up to $75 mobile reimbursement. If you join us in person in our Raleigh or Charlotte locations, we have an office stocked with snacks, coffee, and just about every other beverage you can imagine.

How We Hire All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.