Product Manager - ProForm Finishing Products

Position Summary

The Sales and Marketing Manager – ProForm Finishing Products is a growth‑oriented commercial leader responsible for driving profitable sales, market share expansion, and customer preference across the full ProForm portfolio, including Ready Mix, Setting Compounds, Texuture, Tape, and Export businesses . This role owns the end‑to‑end sales and marketing strategy , translating market insight and customer needs into clear value propositions, demand creation initiatives, and disciplined go‑to‑market execution .

Serving as the commercial connective link between Sales, Marketing, Manufacturing, Supply Chain, Technical, and Finance , the Sales and Marketing Manager ensures ProForm’s portfolio, messaging, pricing strategy, and availability are tightly aligned to customer requirements, competitive dynamics, and long‑term business objectives.

Key Responsibilities

1. Sales Growth & Commercial Strategy

• Own and execute the sales growth strategy for all ProForm product categories and channels (dealer, retail, export, specialty).


• Partner with national and regional sales leadership to identify growth opportunities by segment, geography, and customer type .


• Lead product‑led growth initiatives , including line extensions, portfolio optimization, packaging innovations, and value‑based pricing strategies.


• Actively support key customer engagements, distributor meetings, and strategic account planning efforts.

1. Marketing Leadership & Go‑to‑Market Execution

• Serve as the commercial marketing leader for ProForm, owning day‑to‑day execution while partnering with Corporate Marketing.


• Define and refine product positioning, messaging, and branding by application and customer segment.


• Lead development of sales enablement tools , including sell sheets, application guides, competitive matrices, digital content, and training materials.


• Drive launch strategies for new products and major initiatives, ensuring coordinated execution across Sales, Operations, and Supply Chain.


• Influence trade shows, customer events, and field demonstrations to maximize commercial impact.

1. Product Portfolio & Lifecycle Ownership

• Own the commercial lifecycle of the ProForm portfolio, from concept and launch through optimization and rationalization.


• Maintain product and market roadmaps aligned with operating plans and growth priorities.


• Lead business cases for new products and initiatives, including market sizing, margin analysis, pricing strategy, and ROI .


• Champion simplification efforts that improve manufacturing efficiency while protecting customer value.

1. Demand Strategy & Forecast Alignment

• Partner with Demand Management and Supply Chain to align forecast assumptions, inventory strategies, and service objectives .


• Translate market intelligence, customer feedback, and sales inputs into actionable demand signals .


• Support proactive demand‑shaping initiatives (promotions, conversions, substitutions) during supply constraints.

1. Market & Competitive Intelligence

• Continuously monitor market trends, competitive offerings, pricing dynamics, and emerging technologies .


• Maintain clear competitive positioning across Ready Mix, Setting Compounds, Texture, Tape, and Export markets.


• Serve as the voice of the customer , ensuring commercial decisions are grounded in real‑world application and customer value.

1. Cross‑Functional Commercial Leadership

• Lead cross‑functional commercial initiatives involving Sales, Manufacturing, Technical, Quality, Supply Chain, and Finance.


• Ensure sales and marketing strategies are executable, manufacturable, and operationally aligned.


• Act as a trusted partner to plant leadership when commercial decisions impact operations.

Key Performance Indicators

• Sales growth and market share by product line


• Gross margin improvement and mix optimization


• New product and initiative revenue contribution


• Forecast accuracy and demand alignment


• Sales enablement adoption and customer engagement metrics

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred).


• 7–10+ years of experience in sales leadership, product marketing, or commercial management within building materials or adjacent industries.


• Proven track record of driving sales growth through marketing and product‑led initiatives .


• Strong financial acumen with experience in pricing, margin analysis, and business case development.


• Demonstrated ability to lead cross‑functional teams without direct authority.

Why This Role Matters

This role is designed to be commercially aggressive, externally focused, and growth‑oriented , elevating sales and marketing from support functions into core revenue‑driving leadership disciplines . The Sales and Marketing Manager will play a central role in shaping ProForm’s growth trajectory, strengthening customer partnerships, and ensuring ProForm wins across all markets and product categories.

Competitive Salary, with a general salary range of $114,528.00 to $143,160.00, or higher depending on education and experience.

BENEFITS INCLUDE:

Competitive salary;
Comprehensive benefits to include:
Medical
Dental
Vision
401(k) with employer match
Retirement Account
Parental Leave
Fertility Services
Adoption Assistance
Paid Vacation
Paid Holidays
Tuition Reimbursement
Life Insurance
Short-Term and Long-Term Disability
Flexible spending accounts
Wellness Program with medical premium incentives

And more…

-COVID Vaccine Personal Choice Employer

-Interested / Qualified candidates, please apply online

-No phone calls or third-party recruiters, please

-Employment ready applicants only

COMPANY INFORMATION:

National Gypsum Company, headquartered in Charlotte, NC, is the exclusive service provider of reliable, high-performance building products marketed under the Gold Bond®, ProForm® and PermaBASE® brands. The National Gypsum name – through its Gold Bond®, ProForm® and PermaBASE® product lines – has been synonymous with high-quality, innovative products, and exceptional customer service since 1925.

For decades, we have saved our customers time and money by providing the industry’s best, most reliable building products, resources and services. We are Building Products for a Better Future® one project at a time.

National Gypsum Company operates as a family of companies working together toward a common goal with collaboration and open communication. Our corporate entities include: NG Corporate, LLC; National Gypsum Services Company; Gold Bond Building Products, LLC; Gold Bond Canada, LLC; ProForm Finishing Products, LLC; PermaBASE Building Products, LLC; and Unifix Inc.

HIRING ENTITY: ProForm Finishing Products, LLC

The above information on this description has been designated to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an associate assigned to this position. The company enforces a tobacco-free policy at all its locations.

All National Gypsum Company and corporate affiliate companies, including: NG Corporate, LLC, National Gypsum Services Company, Gold Bond Building Products, LLC, Gold Bond Canada, LLC, ProForm Finishing Products, LLC, PermaBASE Building Products, LLC and Unifix Inc, are Equal Opportunity Employers. Please visit to view all of our exciting employment opportunities. Employment contingent upon successful completion of background investigation. Pre-employment drug screening is required. All companies participate in E-Verify. E-Verify is an internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.