Marketing Manager-East Coast

Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based on the East Coast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. This position offers the opportunity to work in a dynamic environment where creativity, strategic thinking, and measurable results are highly valued. You will have the chance to make a significant impact by leading a variety of marketing initiatives, collaborating with both internal teams and external agencies, and helping to define the future of our marketing efforts. If you thrive in a fast-paced setting and are passionate about delivering results, this is an excellent opportunity to advance your career.

Responsibilities

• Develop and manage a comprehensive content calendar aligned with the needs of local Partner businesses.
• Plan and execute earned and owned media initiatives, including email, direct mail, and social media campaigns, overseeing audience strategy, messaging, design, and campaign trafficking.
• Oversee the execution of marketing campaigns across multiple channels, such as owned, earned, social media, SEM, SEO, offline, and local sponsorships.
• Coordinate the development of creative assets with external agencies for digital marketing, offline marketing, and sales enablement initiatives.
• Manage digital media projects, ensuring timely delivery through collaboration with internal teams and agency vendors.
• Collaborate with key partners to identify business needs and develop tailored marketing solutions.
• Work closely with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives and manage quarterly and monthly budgets for all marketing channels.
• Coordinate internal and external efforts to ensure alignment with overall business goals and proper prioritization of projects.
• Execute targeted email and newsletter campaigns using the company’s CRM email marketing system.
• Lead the review and analysis of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
• Travel occasionally for Partner and team on-site meetings (approximately 20%).

Qualifications

• Proficiency with digital media marketing tools such as Google Analytics, Google Ads, SEM Rush, and MailChimp (or comparable systems).
• Strong project management and prioritization skills, with the ability to oversee multiple projects simultaneously and manage deadlines (experience with Monday.com is a plus).
• Creative mindset with the ability to develop innovative and engaging marketing content.
• Excellent communication skills for effective collaboration with team members, external vendors, and Partners.
• Strong problem-solving skills to address challenges during marketing campaign execution.
• Solid understanding of the marketing funnel and how different channels contribute to business objectives.

Benefits

Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.

• Competitive pay with opportunities for 40+ hours per week
• Paid time off (PTO) and holidays for work-life balance
• Overtime opportunities during storm cleanup and peak seasons
• Long-term disability insurance (employer paid)
• Short-term disability insurance (employer paid)
• Basic life & AD&D insurance (employer paid)
• 401(k) retirement plan with up to 4% company match to help you save for the future
• Flexible Insurances Options: Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.

Health Insurance (Cigna Plans): Employees can choose the plan that works best for them and their families:

• Cigna OAP (Open Access Plus) – broad provider access
• Cigna OAP IN – in-network focused, lower out-of-pocket costs
• Cigna HDHP (High-Deductible Health Plan) – lower premiums with HSA compatibility

Dental Insurance (Cigna Plans): Flexible options to fit coverage needs and budget:

• 2025 Cigna Dental PPO Low Plan – basic coverage at a lower premium
• 2025 Cigna Dental PPO High Plan – enhanced coverage with higher benefits

Vision Insurance (Cigna Plan):

• 2025 Cigna Vision Plan – comprehensive coverage for exams, lenses, and frames

Additional Optional Benefits

• The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.
• Pre-tax commuter benefits (parking, transit, vanpool)
• Legal assistance plan
• Supplemental coverage options: critical illness, accident, and hospital indemnity insurance