GenAI Go to Market Strategy Lead

Charlotte, NC
Randstad Strategic Accounts is looking for a business professional with a knowledge and proficiency working in the banking industry. We have a role that we are looking to fill for a contract position with a top tier bank in the financial industry. If you are interested in becoming part of a team where you can contribute to drive both personal and organizational goals, this may be the right fit for you! For further information on the role, and job responsibilities, please read and apply below!

salary: $65 - $68.75 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities

Responsibilities
• Define end to end go to market strategies for GenAI products, platforms, and capabilities.
• Conduct stakeholder impact and readiness assessments across business, technology, risk, legal, and operations.
• Develop and execute communication, change, and enablement plans aligned to enterprise standards.
• Design phased rollout strategies (pilots, limited release, scale) for GenAI capabilities.
• Partner with Product, Architecture, Risk, and Compliance teams to ensure launch readiness.
• Define and manage adoption, value realization, and customer success metrics.
• Track, analyze, and publish adoption KPIs, benefits realization, and usage insights.
• Support leadership updates, launch materials, and executive communications.

Deliverables
• GenAI Go to Market strategy documents and rollout plans
• Stakeholder impact assessments and readiness dashboards
• Communication and change management plans
• Adoption and value realization metric frameworks
• Executive launch decks and performance updates
• Post launch adoption and success reports

Qualifications:

• Strategic thinking and structured problem solving
• Executive level communication and storytelling
• stakeholder management and influence
• Ability to translate technical capabilities into business value
• High attention to detail with execution discipline

• Enterprise product launch and release management
• Adoption and value realization metrics design

Skills
  • Product Management
  • Change Management
Qualifications
  • Years of experience: 5 years
  • Experience level: Experienced
Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

Posted 2026-03-18

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