Content Marketing Specialist
- Genuine and Respectful
- Pride in Everything We Do
- Excellence through Innovation
- Obsessed with Customer Success
- Collaborate with the marketing team to plan and execute effective content marketing campaigns aligned with business goals
- Ensure consistent, on-brand, cohesive marketing communications across the company website, digital platforms, print materials, and advertising channels
- Oversee the creation, writing, editing, and approval of marketing content for both paid and organic channels
- Manage and maintain the content calendar, ensuring all content is published on schedule.
- Optimize content using current SEO best practices, including keyword research and on-page optimization
- Execute content strategies to support existing products and marketing initiatives
- Track, analyze, and report on campaign performance, using insights to optimize future content and measure success against KPIs
- Collaborate closely with cross functional teams on strategy and execution
- Analyze consumer behavior and develop data-driven optimization strategies
- Support additional marketing-related tasks as needed
- At least 5 years of experience in content marketing or content management
- Background in Journalism, Marketing, Communications, or a related field
- Solid experience with digital marketing tools such as Google Analytics, HubSpot, Mailchimp, Domo, Facebook Business Manager, or similar platforms
- Demonstrated experience in SEO copywriting and content optimization
- Strong understanding of social media platforms and content best practices
- Exceptional written English skills with strong attention to detail
- Highly organized with excellent time-management skills
- Experience with Salesforce and Pardot is highly preferred
- Experience using Asana is preferred
- Consistently meets quarterly and annual content and campaign KPIs
- Drives measurable improvements in engagement, traffic, and lead performance year over year
- Delivers on-time, on-brand content across all channels
- Improves organic performance through effective SEO and content optimization
- Maintains strong cross-functional alignment and positive stakeholder feedback
- Ensures accurate reporting, clean data, and reliable use of marketing systems
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