Programmatic Marketing Specialist

Pay Rate: $43 - $48/Hour

Job Description:

We are looking for an extraordinary Performance Marketing Specialist to help drive and scale new user growth through our Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across our core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Marketing Performance Lead.

You Will:

• Collaborate closely with the Programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies that support the needs of different country markets.
• Cultivate and manage strategic relationships with key publisher partners, which includes negotiating favorable deals and ensuring optimal programmatic best practices.
• Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking and reporting.
• Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
• Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
• Work cross-functionally (creative, product marketing, brand) with a Programmatic lens to educate and put our best foot forward to meet acquisition goals and initiatives.
• Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices and uncover testing opportunities.

Skills:

• A BA/BS degree or equivalent practical experience preferred
• 3+ years of demonstrated ability with programmatic advertising - both direct and via DSPs.
• Hands-on keyboard experience in DSPs (DV360, TTD, Amazon, etc) and ad servers (CM360)
• Experience building and managing successful partnerships with publishers.
• Experience working cross-functionally and optimizing towards multiple KPIs
• A firm grasp of analytics, testing, and metrics driven (performance) marketing
• Familiarity with ad serving, tracking, and attribution technologies
• Excellent oral and written communication skills
• A desire to hit the ground running in a fast-paced environment
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• A passion for marketing, staying up to date on industry and platform news
• High levels of integrity, autonomy, and self-motivation

Education:

A BA/BS degree or equivalent practical experience