Copywriter

The Variable is a forward-thinking advertising agency focused on driving ownable differentiation for our clients. We believe the strongest results happen when brand and performance work together, creating ideas that break through, spend that works harder, and outcomes that multiply. With a dedication to innovation and strategic partnership, we work as true client partners to deliver creative that inspires, strategies that perform, and results that matter.

POSITION SUMMARY

At The Variable, Copywriters aren’t just responsible for writing, they’re responsible for sparking ideas. This role is for a thinker who can turn insight into concept, concept into campaign, and a blank page into a breakthrough.

As a Copywriter, you’ll partner closely with Art Directors and Strategists to build ideas that move people and drive results. You’ll write across every touchpoint, digital, social, video, experiential, and beyond, crafting voices, shaping narratives, and helping brands show up in bold, unforgettable ways.

You’ll also be expected to work smart: integrating AI tools into your process to unlock faster thinking, sharper insights, and more time for the work that truly matters. If you’re equal parts storyteller, problem solver, and creative collaborator, this is the place to push your craft, and the work, further.

KEY RESPONSIBILITIES

Concepting & Campaign Development

• Collaborate with Art Directors and Strategists to develop big, insight-driven campaign ideas
• Contribute to brainstorms and early-stage concepting with clear, creative thinking
• Build brand platforms, headlines, scripts, and content that carry ideas across channels

Writing & Execution

• Write copy that’s clear, compelling, and on-brand across a wide range of deliverables—digital, social, video, print, experiential, and more
• Adjust tone and voice with precision, aligning with the goals of each brand and project
• Present and explain your thinking internally and to clients with confidence and clarity

Creative Collaboration & Craft

• Work closely with cross-functional teams—creative, strategy, production, and account—to bring ideas to life in the smartest, most effective way possible
• Give and receive feedback that pushes the work, not just polishes it
• Help elevate the creative product with a commitment to originality, precision, and detail

AI Integration & Innovation

• Use AI tools (e.g., ChatGPT, Jasper, Midjourney) as creative partners in your workflow—from research to ideation to refinement
• Stay curious about emerging platforms and technologies that can enhance your thinking and execution
• Share tools, insights, and discoveries with the broader team to fuel collective growth

KEY TRAITS

• Creative Spark: You see possibilities where others see problems—and you turn them into powerful, practical ideas.
• Strategic Curiosity: You ask the right questions and listen deeply to the answers. You want to understand the "why" behind the work.
• Collaborative Mindset: You value co-creation and believe great ideas can come from anywhere.
• Adaptable Voice: You’re confident writing across tones, formats, and platforms—and excited by the challenge.
• AI-Forward Approach: You don’t just use tools—you use them to think smarter, move faster, and unlock better creative.

QUALIFICATIONS

• 2–4 years of experience in a copywriting or creative role, ideally within an agency or similar fast-paced environment
• A portfolio that showcases conceptually strong, well-crafted work across multiple media
• Strong communication and presentation skills
• Experience collaborating with cross-disciplinary teams in a creative setting
• Familiarity with AI tools (ChatGPT, Jasper, Grammarly, Midjourney, etc.) and openness to using them throughout your process
• A proactive, detail-oriented mindset with the ability to manage multiple projects and deadlines

WE OFFER

• Comprehensive medical, dental, and vision coverage for you and your family, with strong employer contributions
• 401(k) with a 4 percent employer match , immediately vested
• Monthly, non-taxable cell phone reimbursement
• Meaningful bonus opportunities , including client referrals, employee referrals, and a peer-to-peer bonus program that gives you $1,000 each year to recognize teammates doing great work
• Up to 14 weeks of paid parental and medical leave , plus a paid, part-time transition back to work, designed to support recovery, bonding, and balance for all parents
• Generous paid time off that increases with tenure, plus Me Time Off (MTO) for the real-life moments that don’t require a full PTO day
• Paid holidays and agency-wide closures , with additional flexibility built into our time-off approach
• Bereavement leave that recognizes loss in all its forms, including miscarriage
• Protected “Heads Down” time every Wednesday afternoon , reserved for deep focus and uninterrupted work
• Hybrid work model with intentional in-office collaboration and flexibility where it works best
• Mental health, financial wellness, and well-being resources to support you as a whole person

EQUAL OPPORTUNITY

We are an EOE and proudly embrace diversity in all its forms. We do not discriminate based on race, ethnicity, gender, religion, national origin, veteran status, or disability.

HOW TO APPLY

Please send your resume directly to Megan Streba, [email protected]

Please note: We appreciate your interest in this opportunity. While we review every application with care, we will only be reaching out to candidates whose experience aligns with the needs of the role.

This is an on-site position based in our Winston-Salem office. While we offer flexibility where it makes sense, in-person presence is an important part of our collaborative creative culture.