Planet Fitness Senior General Manager

National Fitness Partners
High Point, NC
Full-Time. Salaried.

At National Fitness Partners, we don’t just work in fitness— we TRANSFORM LIVES through affordable fitness. As the largest Planet Fitness franchise, we serve over one million members across 200+ clubs nationwide, creating a Judgement Free fitness experience.

  • We Are Accountable – Self-starters who pursue excellence.
  • We Are Driven – Problem solvers who deliver results.
  • We Are Passionate – Positive energy with a real desire to help others.
  • We Are Ambitious – Always learning and growing toward success.

We believe in the power of our people to make a difference. If you’re looking for a career where your passion meets purpose, we want YOU on our team!

Benefits

  • Growth Opportunities over 90% of our management team started as an entry level team member!
  • Competitive pay and schedule hourly increases at 180 days, 1 year and every 6 months, after the first year, based on anniversary date.
  • Shift-differential pay for select shifts
  • PTO for all employees
  • 401K Retirement Fund (Employer match up to 4%!)
  • Health Insurance Options including Health, Dental, Vision, family life insurance, and more
  • Basic Life Insurance & Short-Term Disability I00% Company Paid!
  • Employee Assistance Program
  • Free employee Black Card Membership

Job Summary

The Senior General Manager is accountable for all aspects of the operational performance for designated Planet Fitness Club locations. Primary focus is to cultivate a positive team member and club member experiences which when managed successfully lead to positive financial performance. The Senior GM will support, lead, and manage club leaders in the pursuit of: Building and Retaining a Great Team; Providing the Ultimate Member Experience, Achieve Revenue Targets; Achieve Profitability Targets; and Be the Top Franchise in the PF System. The Senior General Manager will support additional assigned clubs to further develop and mentor other General Managers.

Essential Job Functions Of General Manager

  • Works with the Area Director to formulate a plan to achieve revenue goals and implements at the club level.
  • Works with the Area Director to ensure the club is operating in line with the expense budget.
  • Increase Black Card Memberships YoY.
  • Actively work to meet NFP standards with respect to Club Stats, i.e., closing %, BC%, secondary billing, PE@PF utilization, etc.
  • Maintain at least a passing Club BER inspection on a monthly basis.
  • Decrease club turnover by hiring, motivating, developing, and leading competent staff members focused on creating Raving Fans.
  • Establish work schedules that maximize staffing resources while keeping payroll hours in line with budget allotment.
  • Hold staff accountable to policies and procedures. Provide constructive counseling in a timely manner.
  • Ensure employee time is tracked accurately using the timekeeping system.
  • Approve staff timecards prior to payroll deadline, ensuring employee time is accurate.
  • Complete One-on-Ones on time with development goals and objectives.
  • Model Servant Leadership through daily interactions.
  • Work side-by-side with staff, supporting front desk activities through the use of the info call script, giving member tours, using DataTrak to enroll/manage/cancel members, and cleaning club to NFP standards.
  • Hold members accountable to club policies. Deal with member issues promptly and courteously.
  • Understand and promote a safe and healthy club environment.
  • Manage marketing efforts by ensuring that staff is aware of and trained in all marketing promotions.
  • Report member accidents in a timely manner through the NFP process.
  • Provide back-up support for staff as necessary.
  • Additional responsibilities may be required.

Additional Essential Job Functions Of Senior General Manager

  • Assess areas of need in assigned club, develop, and successfully execute plan of correction.
  • Update Area Director on assigned club progress weekly.
  • Attend and participate in Regional Senior Leadership Meetings.
Posted 2026-02-11

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