Sales Development Representative

Job Description

Job Description

JOB SUMMARY:
The Sales Development Representative (SDR) is responsible for creating new business opportunities by identifying potential customers and initiating the first steps of the sales process. They focus on prospecting, outreach, and qualifying leads so the sales team can concentrate on closing deals. SDRs act as the first point of contact for many prospects, helping them understand the company’s value and determining whether there’s a good fit before passing them to the next stage of the sales cycle. Ideal candidates can thrive as a team player in a fast-paced, high-energy environment and possess a high level of salesmanship and business professionalism.

RESPONSIBILITIES:

• Analyze current customer base to identify sales opportunities and consult with customers to understand their needs, promoting products and services that provide tailored solutions.
• Collaborates with marketing to execute product-specific sales campaigns.
• Handles proactive sales transactions, specifically new software purchases that are not within the customer’s existing system and complex hardware purchases.
• Develop a high-level mastery of the ECRS product offerings and their various configurations.
• Identify and research potential customers to build a strong pipeline of prospects aligned with the company’s ideal customer profile.
• Conduct outbound outreach through cold calls, emails, and social platforms to initiate conversations and generate interest.
• Qualify inbound and outbound leads by assessing needs, budget, authority, and timeline to determine sales readiness.
• Schedule discovery calls or product demos for direct sales team members by securing meetings with qualified prospects.
• Align with CRM policy, maintaining accurate records by logging activities, updating lead status, and tracking progress through the funnel.
• Collaborate with sales and marketing teams to refine messaging, share insights, and improve lead quality.
• Meet or exceed daily and monthly activity targets such as call volume, email outreach, and qualified meetings booked.
• Use sales tools and research platforms (e.g., CRM systems, LinkedIn, sequencing tools) to optimize outreach and productivity.
• Follow structured qualification frameworks like BANT or MEDDIC to ensure consistent evaluation of opportunities.
• Stay informed on industry trends and product knowledge to communicate value effectively and handle initial objections.
• Attend annual conferences and trade shows.

QUALIFICATIONS:

• Bachelor’s degree in Business Administration or a related field, or currently pursuing a degree.
• At least 1 year of customer service or sales experience (for example: call center, retail, insurance, upselling, etc.)
• Solid understanding of computer basics (Microsoft Office Suite, Operating Systems, CRMs, and the Internet).
• The ability to seek opportunities, develop successful sales strategies, and implement them.
• Proven success in achieving sales goals.
• Ability to articulate product value and overcome sales objections and negotiate when needed.
• Logical problem-solving skills and ability to multi-task in an organized manner.
• Ability to work in a fast-paced and high-pressure environment while maintaining a high energy level and exceptional attention to detail.
• Friendly demeanor with the ability to understand and empathize with customers' business needs.
• The capacity to work independently.
• Proven oral and written communication skills.

ALL APPLICANTS MUST BE AUTHORIZED TO WORK IN THE UNITED STATES.

ABOUT ECRS:

ECRS is a fast-paced, progressive technology company with a wide range of opportunities for quality-oriented, career-minded individuals. Geographically situated in the heart of the Blue Ridge Mountains, ECRS offers the unique opportunity high-tech career in a resort college town setting. The ECRS family is made up of energetic, outgoing professionals who love what they do for a living. They are courteous, knowledgeable people who strive for excellence in everything they do. ECRS employees work together in dynamic teams to create, sell, install, and support our best-in-class retail automation solutions.

We believe that acceptance of diversity is a key reason as to why we're successful. All qualified applicants who can demonstrate integrity and competence will receive consideration for employment and advancement without regard to race, color, religion, gender, sexual orientation, disability, age, political affiliation, or national origin.