Executive Director - 1PACK

Blueprint Sports Agency
Raleigh, NC
ABOUT BLUEPRINT SPORTS: Blueprint Sports is a tech-enabled sports marketing agency facilitating over $165 million in Name, Image, and Likeness (NIL) earnings for over 25,000 NCAA student-athletes since 2021.

We navigate the complexities of modern college athletics with NIL to provide next-generation, scalable services to Power Four and Mid-Major Athletic Departments and Conferences across college athletics.

For more information, visit or its pages on Facebook, Instagram, Linkedin, and X.

About 1PACK: 1PACK is the NIL agency that serves student-athletes at North Carolina State University. NIL opportunities allow student-athletes to participate in business engagements, to build their brands while making a positive impact. 1PACK connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of North Carolina State University. Supporters can connect with teams through memberships, community events, and corporate sponsorships. NIL opportunities allow North Carolina State University student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. 1PACK connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.

POSITION HIGHLIGHTS: The Executive Director will be responsible for generating revenue on behalf of 1PACK. The person in this role will work on-site with the Blueprint Sports staff and the Wolfpack Athletics staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support the Wolfpack’s NIL efforts and incremental revenues for 1PACK.

Duties And Responsibilities

  • Identify potential sponsors for 1Pack through networking with university stakeholders & business partners and researching local, regional & national companies
  • Partner with athletics department to develop and execute a revenue plan to meet and exceed revenue goals for Blueprint Sports, 1Pack, and NC State NIL including but not limited to events, membership, sweepstakes, and merchandise.
  • Maintain up-to-date knowledge of the college events landscape and trends in the Raleigh, NC community and broader sports industry, applying insights to enhance event concepts and experiences.
  • Manage profit and loss & budget reports to maintain and exceed EBITDA budget
  • Build and lead a growing team supportive of a growing NIL operation
  • Evaluate the success of the organization in reaching its goals
  • Prospect, meet, and close new and renewal high level NIL partnership deals.
  • Work with Blueprint Sports leadership and NC State Athletics to create sales inventory, revenue projections and overall revenue strategy
  • Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
  • Create sales proposals and draft/negotiate contracts with NIL sponsors
  • Develop key marketing objectives with clients through needs assessment and a collaborative sales process
  • Create NIL special event programming specially curated and custom programmed to drive revenues and NIL engagement
  • Entertain and cultivate sponsors in non-game related settings
  • Prepare end-of-year recaps for partners
  • Represent our partner’s NIL, Athletics, and Blueprint Sports in a professional manner
  • Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
  • Build a strong understanding of all Blueprint Sports business units and offerings in order to leverage new business areas, leads, and categories
  • Other job-related duties as assigned

Qualifications

The ideal candidate will possess the following characteristics, traits, and experience:

  • Bachelor's degree from a four-year accredited college or university, NC State alumni, and/or former student-athlete preferred but not required
  • At least five (5) years of experience in corporate sponsorship sales, sports marketing, marketing/advertising/influencer strategy, media/agency/radio/TV sales, talent representation or B2B sales
  • Demonstrated understanding of Name, Image, and Likeness (NIL) as it relates to the collegiate athletics space preferred but not required
  • Proven track record of quickly developing and maintaining strong and lasting relationships with relevant internal and external stakeholders
  • Strong sales and presentation skills with the ability to follow up, negotiate, influence and close deals quickly
  • Possess conscientious attention to detail and excellent problem-solving skills
  • Demonstrate a high level of integrity and honesty and has a reputation as the person who always does the right/fair thing
  • Be proactive and self-motivated by a will to achieve results and win
  • Must possess an entrepreneurial mindset
  • Ability to thrive in a fast-paced environment and deliver high-level results
Ability to work nights/weekends/sporting events and travel (
Posted 2026-02-25

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