Executive Director - 1PACK
- Identify potential sponsors for 1Pack through networking with university stakeholders & business partners and researching local, regional & national companies
- Partner with athletics department to develop and execute a revenue plan to meet and exceed revenue goals for Blueprint Sports, 1Pack, and NC State NIL including but not limited to events, membership, sweepstakes, and merchandise.
- Maintain up-to-date knowledge of the college events landscape and trends in the Raleigh, NC community and broader sports industry, applying insights to enhance event concepts and experiences.
- Manage profit and loss & budget reports to maintain and exceed EBITDA budget
- Build and lead a growing team supportive of a growing NIL operation
- Evaluate the success of the organization in reaching its goals
- Prospect, meet, and close new and renewal high level NIL partnership deals.
- Work with Blueprint Sports leadership and NC State Athletics to create sales inventory, revenue projections and overall revenue strategy
- Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
- Create sales proposals and draft/negotiate contracts with NIL sponsors
- Develop key marketing objectives with clients through needs assessment and a collaborative sales process
- Create NIL special event programming specially curated and custom programmed to drive revenues and NIL engagement
- Entertain and cultivate sponsors in non-game related settings
- Prepare end-of-year recaps for partners
- Represent our partner’s NIL, Athletics, and Blueprint Sports in a professional manner
- Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
- Build a strong understanding of all Blueprint Sports business units and offerings in order to leverage new business areas, leads, and categories
- Other job-related duties as assigned
- Bachelor's degree from a four-year accredited college or university, NC State alumni, and/or former student-athlete preferred but not required
- At least five (5) years of experience in corporate sponsorship sales, sports marketing, marketing/advertising/influencer strategy, media/agency/radio/TV sales, talent representation or B2B sales
- Demonstrated understanding of Name, Image, and Likeness (NIL) as it relates to the collegiate athletics space preferred but not required
- Proven track record of quickly developing and maintaining strong and lasting relationships with relevant internal and external stakeholders
- Strong sales and presentation skills with the ability to follow up, negotiate, influence and close deals quickly
- Possess conscientious attention to detail and excellent problem-solving skills
- Demonstrate a high level of integrity and honesty and has a reputation as the person who always does the right/fair thing
- Be proactive and self-motivated by a will to achieve results and win
- Must possess an entrepreneurial mindset
- Ability to thrive in a fast-paced environment and deliver high-level results
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