Paid Media and Advertising Technology Lead
- Cultivate relationships with the Line of Business marketers to understand their business requirements and evangelize testing new media solutions.
- Lead the Enterprise Brand Safety Program across all paid media channels with internal and external partners.
- Research new features and aspects of current solutions and evaluate them for Wells Fargo's paid media business needs
- Pressure testing current state solutions for future readiness for data loss and AI driven changes
- Support the front-line activities for managing risk across third party advertising algorithms for paid media
- Where applicable lead the internal third party contractual and risk responsibilities for vendors in scope
- Support the risk and control activities associated with the Enterprise Paid Media functions.
- Support the enablement of paid media audiences for targeting.
- Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
- Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing
- Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables
- Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
- May lead projects, teams or serve as a peer mentor
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Experience in social media (Meta, TikTok, Snapchat, LinkedIn) and programmatic media buying platforms (Google DV360, Trade Desk, Amazon Yahoo)
- Experience in audience targeting platforms (Adobe Experience Platform, LiveRamp)
- Experience or proficiency in paid media brand safety and third-party verification partners (Integral Ad Science
- Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams - LOB marketing, marketing operations/execution, digital product, technology, data management, and data science/modeling
- Ability to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote steps
- Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders
- Project management skills: strong organizational, multi-tasking, and prioritizing skills to drive marketing initiatives. executions through multiple stage gates to launch
- Must be able to work on-site at the specified location.
- Must be able to work a hybrid work schedule
- Visa sponsorship is not available.
- Relocation assistance is not provided.
- Must reside within a commutable distance of the posting location
- 333 Market Street, San Francisco, CA 94103
- 1755 Grant Street, Concord, CA 94520
$100,000.00 - $196,000.00
Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
25 Apr 2026
- Job posting may come down early due to volume of applicants.
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