Automotive Sales Manager

Bryan Honda has proudly served Fayetteville since 1946. As one of the longest-operating Honda dealerships in North Carolina, we’ve built our legacy on performance, accountability, and exceptional customer service.

We are seeking a proven Automotive Sales Manager to lead a high-volume sales team, drive gross profit, and build a winning culture. This role is for a performance-driven leader who can desk deals, develop talent, and take ownership of results.

This is a high-impact leadership opportunity with uncapped earning potential.

Compensation

• Annual earnings can exceed $200,000+ for a high-performing manager

Commission tied to department gross and volume

Performance incentives based on KPIs, CSI, and team productivity

Strong income stability with aggressive upside

If you know how to drive gross, increase closing ratios, and hold your team accountable — this role will reward you accordingly.

Benefits

Medical Insurance

401(k) with Employer Match

Paid Vacation & Personal Days

Family-Owned Stability with Long-Term Growth Opportunity

Established Market Presence & Consistent Traffic

Advancement Path to General Sales Manager / Executive Leadership

Key Responsibilities

Lead, coach, and develop a team of Automotive Sales Consultants

Desk deals and structure transactions to maximize front-end gross

Drive new and used vehicle sales performance

Monitor and improve closing ratios and appointment-to-show percentages

Conduct daily sales meetings and one-on-one performance coaching

Work closely with Finance & Insurance (F&I) to maximize backend performance

Oversee CRM accountability and internet lead management

Maintain high CSI while delivering profitability

Review aging inventory and collaborate on inventory turn strategy

Enforce compliance with dealership and manufacturer policies

Qualifications

3+ years in automotive sales leadership (Sales Manager, Desk Manager, or similar role)

Proven history of hitting gross, volume, and performance targets

Strong desking and deal-structuring experience

Experience managing both new and pre-owned inventory

Deep understanding of CRM systems and digital retail tools

Strong leadership presence and accountability mindset

Clean driving record

Ability to pass background check and drug screening

What Success Looks Like

You build a culture of urgency and performance

Your team improves closing ratios and average gross

You hold consultants accountable to lead follow-up and showroom execution

You balance profitability with volume

You lead by example, not from behind a desk

If you are a high-level automotive leader who wants:

Strong ownership support

High earning potential

A respected Honda brand

A dealership with history, stability, and room to grow

• then Bryan Honda is ready for you.

Equal Opportunity Employer

Bryan Honda is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on qualifications, merit, and business needs without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected classification under federal, state, or local law.