RRP Manager

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To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Role: Permanent

Contact: Alfredo Laferte, Talent Attraction Expert

RRP Manager

Role purpose

Develop the JTI LIGGETT Reduced Risk Products (RRP) Strategy across the USA. Play a pivotal role in portfolio management and develop consumer & trade activation deployment strategies to achieve business objectives. Drive understanding of the market dynamics through performance monitoring, consumer knowledge building, and industry insights tracking. Recommend brands, portfolio, pricing and communication strategies to support business growth.

Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor.

Areas of Responsibility

• Build Portfolio, Trade & Consumer Activation, Route to Market and Digital strategies to drive business for JTI LIGGETT in the US. Develop & provide timely and effective business updates to relevant stakeholders.
• Develop consumer insights, including categories forecasting and performance monitoring. Lead the understanding of pricing dynamics in the business and monitoring of the competitive landscape.
• Prepare strategic recommendations to achieve business objectives in collaboration with relevant functions and drive the implementation of all programs within Marketing & Sales.
• Lead the development and execution of marketing communication campaigns, including the development of creative content, alignment and managing media partners and agencies, KPI's and budget tracking.
• Develop and manage key relationships with relevant internal stakeholders, marketing agencies and other external suppliers in order to effectively deliver brand programs.
• Manage the responsible brand budget, ensure the maximum ROI for each project.

Requirements

• Bachelor’s degree required.
• More than 5 years experience in Marketing, Strategic Insights or Trade marketing Roles ideally with RRP deployment experience.
• Strong analytical skillset, launch strategies building combined with ability to connect the dots and in.terpret consumers.
• Excellent knowledge of MS Office.

Our benefits

• Annual Performance-based bonus.
• Employee Stock Purchase Plan.
• Personal development.
• Medical/Dental & Vision plan for employee & family members.
• Life ensurance.
• Matching 401 (K)
• Paid Time Off (PTO)
• Paid Family Leave up to 20.
• Short Term & Long term disability.
• Education/Tuition Assistance.
• Flexible dress code.
• Snacks & Drinks.
• Office Parties.
• Volunteering Activities.
• Employee Assistance Program - Councelling for emplyees & family members.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.