General Manager- Honda Automotive Dealership

Job Description

Job Description

General Manager – Honda Automotive Dealership

Location: Roanoke Rapids, North Carolina

Opportunity Overview

Krause Auto Group is seeking a proven, high-impact General Manager to lead and grow a high-opportunity Honda dealership in Roanoke Rapids, NC. This is a rare chance to join a growing organization committed to investing in its people, processes, and long-term success.

We are looking for a results-driven automotive leader with a strong track record in profitability, team development, and operational excellence — including experience in subprime financing to maximize market opportunity.

At Krause Auto Group, you’ll have the opportunity to build, shape, and scale a high-performing store, while receiving continued leadership development—including financial statement mastery and NCM General Manager training programs—ideal for top-performing GSMs who are ready to step into a GM role and prove they can run a dealership at the highest level.

Highly competitive compensation package including base salary and net profit-based commission aligned with experience and dealership performance. Also, this position offers a clear path to equity partnership after one year, giving high-performing leaders the opportunity to earn ownership, build long-term wealth, and directly benefit from the success they create

Position Summary

The General Manager is responsible for the dealership’s overall leadership, profitability, growth, and operational success. This role is accountable for achieving financial performance targets, meeting or exceeding OEM sales objectives, delivering best-in-class customer satisfaction, and building a high-performance culture.

The ideal candidate brings a hands-on leadership style, strong financial acumen, and expertise in both prime and subprime business models, along with a passion for developing people and driving continuous improvement.

Key Responsibilities

Operational Leadership

• Direct and oversee all dealership operations to ensure maximum efficiency, profitability, and customer satisfaction

• Develop and execute strategic plans to achieve sales, service, parts, and profitability goals

• Implement scalable processes to support growth across all departments

• Ensure strict adherence to Honda OEM standards and operational requirements

• Champion a customer-first culture with a focus on CSI, online reputation, and retention

• Manage and resolve escalated customer concerns swiftly and professionally

• Build strong relationships with OEM partners, lenders (including subprime finance sources), and the local community

Leadership & Team Development

• Recruit, hire, train, and develop a high-performing leadership team

• Create a culture of accountability, performance, and continuous development

• Establish clear KPIs and conduct regular performance reviews

• Lead structured management meetings focused on data-driven results

• Develop future leaders within the organization

• Maintain strong employee engagement and retention initiatives

• Ensure proper staffing across all departments to support growth

Financial Performance & Strategy

• Own full P&L responsibility and drive dealership profitability

• Analyze financial statements, forecast performance, and execute strategic plans

• Identify opportunities to improve gross, reduce expenses, and increase operational efficiency

• Drive both prime and subprime financing strategies to maximize deal structure, approvals, and profitability

• Partner with the Controller to ensure accurate reporting and compliance

• Optimize inventory management, pricing strategy, and turn rates

• Deliver timely financial reporting to ownership

Sales, Marketing & Customer Experience

• Drive performance across Sales, F&I, Service, and Parts departments

• Ensure strong special finance/subprime deal structure, lender relationships, and approval ratios

• Execute modern Honda-focused marketing strategies, including:

• Digital lead generation and conversion

• Reputation management and Google review growth

• Service retention and lifecycle marketing

• Maintain a top-tier CSI culture across all departments

• Monitor and improve customer satisfaction, retention, and online brand presence

• Ensure consistent execution of sales processes and CRM discipline

• Support community engagement and brand-building efforts

Compliance & Risk Management

• Maintain full compliance with all federal, state, and local regulations

• Ensure adherence to Honda standards and audit requirements

• Oversee safe, ethical, and compliant dealership operations

• Minimize financial, operational, and legal risks

Qualifications

Required

• Proven experience as a General Sales Manager or higher in an automotive dealership

• Demonstrated success driving profitability and operational performance

• Strong experience in subprime/special finance operations, lender management, and deal structuring

• Advanced knowledge of dealership financial statements and KPIs

• Proven ability to lead, coach, and develop high-performing teams

• Strong understanding of inventory management, pricing, and market dynamics

• Excellent communication, leadership, and organizational skills

• Proficiency in DMS and CRM systems

• Valid driver’s license

Preferred

• Experience with Honda dealership operations and OEM programs

• CDK DMS experience

• Bachelor’s degree in Business, Finance, or related field

• Prior full P&L General Manager responsibility

Why Krause Auto Group?

• Join a growing automotive group with long-term investment strategy

• Opportunity to build and scale a Honda store with strong upside

• Commitment to investing in leadership development, including:

• NCM General Manager training programs

• Advanced financial statement and operational training

• Collaborative, performance-driven culture

• Clear path for career growth and advancement within the organization

Benefits

• Competitive health, dental, and vision insurance

• 401(k) with company match

• Paid vacation and personal time

• Employee vehicle purchase program

• Leadership development and training investment