Director of Guest Experience

Charlotte Hornets
Charlotte, NC
The Director of Guest Experience for Hornets Sports & Entertainment (HSE) is responsible for elevating the fan and guest experience across all Spectrum Center events. This role serves as the bridge between day-to-day operations and long-term strategy, elevating service standards while mentoring staff and managing key programs.

Reporting to the Vice President of Guest Experience, the Director will oversee the Guest Experience team, manage key partnerships, and implement innovative initiatives that align with HSE’s brand promise and core values. The ideal candidate is both a hands-on operator and a strategic thinker, with a passion for people, leadership, and continuous improvement.

Essential Duties And Responsibilities

  • Support recruitment, onboarding, scheduling, and performance management to ensure a high-performing team.
  • Oversee daily operational planning for events, ensuring coverage, preparedness, and team communication.
  • Foster a positive team culture that aligns with HSE values and prioritizes guest-first service.
  • Design and deliver training for all part-time guest-facing staff, ensuring service, consistency, and excellence in service quality across all roles and events.
  • Act as a champion of “white glove” service across all touchpoints, from entry to exit.
  • Oversee day-of-event execution of all guest services functions, including the Guest Experience Booths, ADA accommodations, fan engagement activities, and staff deployment.
  • Oversee lost and found, arena tours, and other core guest service operations
  • Analyze guest feedback and data to identify trends, improve service delivery, and to inform strategic decisions.
  • Serve as a key point of contact for escalating guest issues, ensuring a timely and effective resolution
  • Assist the VP in developing and executing department strategies that align with organizational goals.
  • Lead special projects that enhance the fan journey and introduce new service offerings or technologies.
  • Stay informed of industry trends and best practices to keep Spectrum Center at the forefront of guest experience.
  • Represent Guest Experience in cross-functional meetings, planning sessions, and event briefings.
  • Work closely with departments such as Marketing, Security, Ticket Sales, and Arena Operations to deliver seamless event execution.
  • Support initiatives to promote accessibility, ADA compliance, and inclusive practices in the guest experience framework.
  • Assist in budget planning, resource allocation, and inventory management for the department.
  • Track KPIs and report on guest satisfaction metrics, team performance, and operational efficiency.
  • Maintain department documentation, procedures, and communication tools.

Required Skills, Experience, And Abilities

  • Bachelor’s degree from an accredited college or university required; hospitality, business, or sports management preferred.
  • Minimum of 5 years of progressive experience in guest services, customer experience, or hospitality—preferably in a sports or entertainment venue.
  • Proven leadership experience with the ability to motivate, coach, and inspire diverse teams.
  • Ability to use data and guest feedback to drive continuous improvement.
  • Strong problem-solving skills and composure under pressure in a fast-paced environment
  • Strong problem-solving and conflict-resolution skills with a guest-first mindset.
  • Excellent interpersonal, verbal, and written communication skills.
  • The ability to work extended hours including nights, weekends, and holidays as required by the event schedule.

Additional Information

This is a full time benefit eligible position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

HSE provides valuable benefits and competitive time off policies to help you and your family lead healthy, balanced lives.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodation to perform the stated job duties will be considered
Posted 2025-08-29

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