Corporate Marketing Manager
Sales & Enterprise Marketing Support
- Develops research-driven proposals and presentations tailored to audience needs, supported by data.
- Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
- Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
- Designs persuasive proposals that align with company products while identifying up-sell opportunities.
- Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed.
- Collaborates with other Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story.
- Partners with the Director of Marketing to own the digital marketing roadmap, including paid media, content strategy, SEO/SEM, email marketing, and marketing automation.
- Manages digital campaigns across channels (Google Ads, LinkedIn, programmatic, etc.) to drive lead generation, nurture client relationships, and increase brand visibility.
- Collaborates with the Social Media Coordinator to align campaigns and ensure consistency of brand voice and messaging across platforms.
- Works with creative team to develop digital content (graphics, case studies, videos, landing pages) aligned to sales and brand objectives.
- Partners with Sales to launch and track integrated campaigns (OOH + digital) for measurable ROI.
- Leverages HubSpot and other tools for marketing automation, CRM management, and campaign tracking.
- Reports on campaign performance (KPIs, attribution, pipeline impact), presenting insights and optimizations to leadership.
- Own and manage the mapping of customer touchpoints to optimize the customer journey and drive engagement.
- Conducts in-depth research on clients, competitors, and market trends to shape both OOH and digital strategy.
- Uses marketing research tools and platforms (PlacerAI, Geopath, HubSpot, Google Analytics, ChatGPT etc.) to create marketing opportunities and measure effectiveness / optimize future programs.
- Guides lead-generation efforts with discretion and sound judgment.
- Identifies new opportunities in digital and OOH channels to expand Adams’ enterprise market presence.
- Updates and distributes marketing materials across all channels to ensure consistency and effectiveness.
- Prioritizes and manages multiple projects to meet deadlines and optimize workflow.
- Performs additional responsibilities as assigned by the Director of Marketing.
- Bachelor’s Degree in Marketing, Advertising, Digital Media, Business, or related discipline (or equivalent experience).
- 5+ years of experience in marketing, ideally spanning both media/advertising sales and digital marketing management.
- Expertise in research databases, tools and applications including but not limited to Ad Mall, Kantar, Geopath, PlacerAI, HubSpot, and Google Analytics.
- Strong experience managing paid media campaigns, SEO/SEM strategies, content development, and social media marketing.
- Experience with HubSpot or similar marketing automation platforms required.
- Familiarity with Adobe Creative Suite and/or Canva a plus.
- Proven sense of ownership in projects or initiatives you champion.
- Ability to work independently and resolve problems, while being a team player to drive success.
- Excellent organizational, interpersonal and communication skills.
- Strong copywriting and storytelling skills, both for sales collateral and digital channels.
- Highly proficient in Microsoft Office Suite – PowerPoint Designer a plus!
- Competitive salary and bonus opportunity.
- Comprehensive benefits package, including health, dental, and vision insurance.
- Opportunities for professional growth and leadership in both OOH and digital marketing.
- Collaborative and supportive work environment.
- A chance to shape impactful integrated marketing campaigns in a growing company from the ground up.
- Able to travel outside of the office at least 10% of the time for meetings and industry events.
Regular ADAMS OUTDOOR ADVERTISING:
- Adams Outdoor Advertising (adamsoutdoor.com) is the nation’s fourth largest out-of-home advertising company and the largest privately held. Across key U.S. markets, Adams transforms everyday spaces into unforgettable brand moments with a premium network of static and digital billboards. Fueled by creativity, innovation, and a deep understanding of audience behavior, Adams helps brands stand out, spark conversation, and drive results.
- Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.
Recommended Jobs
Customer Service Representative (Fayetteville, North Carolina, US)
Customer Service Representative (Fayetteville, North Carolina, US) Customer Service Representative Join our dynamic team at Foundever, where every interaction is an opportunity to make a differenc…
Ready Mix Concrete Truck Driver (CDL A/B)
Bear Rock Concrete & Precast , a trusted name in quality concrete solutions across Henderson and surrounding communities, is seeking a dependable and safety-focused Concrete Truck Driver to join o…
Parts Research Representative
Job Description Job Description Parts Research Representative Department: Parts/ACC Business – Parts Sales Reports to: Parts Sales Manager Location: Wendell, NC Position Stat…
Kitchen Team
QDOBA TEAM MEMBER &##127813;&##128293; QDOBA Mexican Eats | Full-Time/Part-Time | Competitive Pay | Perks You’ll Crave &##127775; Bring the Flavor. Be the Fun. Join the Fam. &##127775; Do you …
Bilingual Legal Assistant
Job Description Job Description Bilingual Administrative Assistant Fast-paced, growing law firm with multiple locations is looking to expand and add a Spanish/English bilingual legal assistant…
Medical Assistant
Job Description Job Description Position: Medical Assistant (Front Office Experience Preferred) Location: Medi-Weightloss – Winston-Salem & Summerfield, NC About Us: Medi-Weightloss is …
Field Engineering Technician (Entry Level)
Field Engineering Technician (Entry Level) Location Wake Forest, NC : Job Summary Perform visual inspection of overhead and underground electrical distribution facilities and equipment in order to c…
MO331-Systems Administrator 141456
Job Description Job Description 100% Remote can work only in the US. Our direct client is looking for a Systems Administrator 141456 This position is for up to 14 months with t…
Apartment Maintenance Technician
Are you ready to jump into the dynamic world of Property Management? The Apartment Industry is booming, and the opportunities are endless! Let BGSF, one of the largest staffing firms in the nati…
OAS Admin::Remote
Title:- OAS Admin Rate:- on C2C Position:- Remote (USA) JD:- Position Overview Client is seeking a skilled Oracle Analytics Server Administrator to manage, maintain, and o…