Area Director of Sales Brier Creek Hotels
Job Title: Area Director of Sales
Company: CMC Hotels
Position Type: Full-Time | Exempt
Position Summary
CMC Hotels is seeking a dynamic, results-driven Area Director of Sales to lead and execute revenue generation strategies for the Hyatt House Brier Creek, Fairfield Brier Creek and the Springhill Suites Durham. This strategic leadership role is responsible for driving top-line revenue performance, market share growth, and brand positioning while developing high-performing sales teams.
The ideal candidate is a strong revenue strategist, relationship builder, and coach who thrives in a fast-paced hospitality environment and is passionate about achieving measurable results.
Key Responsibilities
- Provide strategic sales leadership for multiple hotel properties within the assigned portfolio.
- Develop and execute comprehensive sales and marketing plans to maximize occupancy, ADR, and RevPAR.
- Analyze market trends, competitive intelligence, and performance metrics to identify growth opportunities.
- Collaborate with General Managers and Revenue Management to align pricing and positioning strategies.
- Lead, mentor, and develop Sales & Catering Manager(s) and property sales teams to achieve performance goals.
- Drive corporate, group, and transient business through proactive prospecting and relationship management.
- Maintain strong relationships with key accounts, community partners, and brand representatives.
- Ensure brand sales standards and reporting requirements are consistently met.
- Prepare and present monthly sales forecasts, budgets, and performance reports to senior leadership.
- Oversee and manage quarterly incentive plan performance and accountability.
Qualifications
- Minimum 5+ years of progressive hotel sales leadership experience (multi-property experience preferred).
- Proven track record of driving revenue growth and exceeding sales targets.
- Strong knowledge of brand systems, market analysis, and revenue strategy.
- Excellent leadership, communication, and organizational skills.
- Ability to travel within assigned portfolio as needed.
- Marriott, and/or Hyatt House brand experience preferred.
Leadership Competencies
- Strategic Thinker with strong analytical skills
- Results-Oriented and Performance-Driven
- Influential Leader and Team Developer
- Relationship-Focused with strong networking ability
- Adaptable and solution-focused
What We Offer
We value our associates and are proud to offer a competitive and comprehensive benefits package:
- Competitive Salary
- Paid Vacation
- Paid Personal Leave
- 7 Paid Holidays
- Aggressive and Achievable Quarterly Incentive Plan
- Fully Vested 401(k) Program
- BCBS Health Insurance
- Dental, Vision, Life, Short-Term and Long-Term Disability options
- Employee Room Discounts
Office hours 8:00am-5:00pm and as needed with weekends and after hours with business needs.
At CMC Hotels, we believe our people are our greatest asset. If you are a high-performing sales leader ready to elevate portfolio performance and build strong, winning teams, we invite you to apply and grow with us.
Join us in driving results and creating exceptional guest experiences across the Durham & Brier Creek area.
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