Marketing Data Enablement Manager

Job Title: Marketing Data Enablement Manager
Location-Type: Onsite, multiple locations available: Memphis, TN; Charlotte, NC; Raleigh, NC; New Orleans, LA; Birmingham, AL; Nashville, TN; or Miami, FL
Start Date: ASAP
Duration: Permanent
Compensation Range: $155,000 - $160,000 base salary 15% Bonus
Benefits: Health, Dental, Vision, 401k, and more!
Visa Sponsorship: Not eligible for visa sponsorship

Job Description:

The Marketing Data Enablement Manager leads a team of data analysts to design and deliver data pipelines, campaign enablement capabilities, and integrated customer experiences within the organization's marketing technology stack.

Job Summary

•Lead a small team of data analysts supporting marketing campaigns and projects in a fast-paced environment, serving as a hands-on resource capable of directly supporting team execution.
•Own day-to-day data pipeline buildout, prioritization of team workloads, and roadmapping of deliverables across multiple concurrent initiatives.
•Drive migration of automated Alteryx workflows to Databricks, including managing legacy-to-new network share transitions and version migration efforts.
•Serve as product owner for the enterprise MDM system while supporting the organization's broader data cloud buildout and external data ingestion capabilities.
•Partner with Analytics, Integrated Marketing, and Brand Strategy teams to define audience segmentation, measurement, and campaign delivery requirements across multiple channels.
•Ensure data accuracy, integrity, and compliance with regulatory and privacy requirements across all data sources and systems.
•Identify gaps in process, quality, and efficiency and recommend targeted improvements to drive consistent, scalable data operations.

Minimum Requirements:

•5 years of experience managing a data engineering or data analytics team within a marketing or production environment, with direct reports numbering 5 or more.
•2 years of hands-on experience working with Salesforce Data Cloud, including querying data via Salesforce APIs.
•Demonstrated working knowledge of Alteryx, including workflow design, ETL processes, and migration experience.
•Experience with Databricks and the ability to navigate and execute within that environment.
•Background in financial services (banking, insurance, or mortgage) or strong B2B/B2C data domain knowledge.
•Prior titles rooted in data engineering or data analysis, with a demonstrated ability to transition from individual contributor to team leadership.

Preferred Qualifications:

•Experience with Informatica MDM or comparable master data management platforms.
•Familiarity with Salesforce CRM, Salesforce Marketing Cloud, and related Salesforce ecosystem tools.
•Knowledge of core data platforms such as MS SQL, Oracle, or IBM DB2.
•Demonstrated history of tenure and longevity in previous roles, reflecting stability and long-term commitment to an organization.
•Strong executive-level communication skills with the ability to translate complex data concepts for non-technical stakeholders.