VP, Demand Generation

Why N-able

At N-able, we’re not just helping businesses be secure —we’re redefining what it means to be cyber resilient. Our end-to-end platform blends AI-powered capabilities and flexible tech stacks, so customers can manage, secure, and recover with confidence. But the real power behind it all? Our people. We’re a global crew of N-ablites, who love solving complex problems, sharing knowledge, and delivering solutions that actually make a difference. If you're into meaningful work, fast growth, and a team that’s got your back, you’ll be surrounded by people who believe in what they do—and in you.

We're seeking a dynamic VP of Demand Generation to lead our global marketing efforts and drive scalable revenue growth in the cybersecurity market. The ideal candidate will be a data-driven marketing leader with deep expertise in B2B SaaS demand generation, proven success managing high-performing teams, and a strong understanding of the security buyer's journey. You'll own our complete demand generation strategy, from awareness through closed-won revenue, while building and optimizing our marketing engine to support aggressive growth targets.

What You'll Do

Team Leadership & Strategy

• Lead and scale a global team of demand generation specialists, digital marketers, and campaign managers focused on new customer acquisition and expansion revenue
• Develop and execute comprehensive go-to-market strategies that align with sales objectives and revenue targets
• Foster a culture of experimentation, data-driven decision making, and continuous optimization

Campaign Development & Execution

• Design and execute integrated, multi-channel campaigns that generate high-volume, qualified pipeline for SMB security buyers through direct and partner channels
• Develop comprehensive channel marketing programs to support MSPs, system integrators, and technology partners in selling our solutions
• Create scalable demand generation programs that efficiently reach IT managers and business owners through direct outreach and channel partner networks
• Build compelling co-marketing campaigns and partner enablement materials that resonate with budget-conscious SMB buyers
• Develop targeted segmentation strategies based on vertical markets, geographic regions, and partner channel capabilities

Analytics & Performance Optimization

• Partner with marketing analytics to implement robust multi-touch attribution models that accurately measure campaign effectiveness and ROI
• Drive data-driven marketing spend optimization and media mix modeling to maximize efficiency across all channels
• Establish and optimize key metrics including pipeline generation, conversion rates, customer acquisition cost (CAC), and lifetime value (LTV)

Technology & Process Innovation

• Identify, evaluate, and integrate new marketing technologies and partners to enhance demand generation capabilities
• Build scalable, automated nurture programs and behavioral trigger campaigns across key marketing channels
• Develop comprehensive testing frameworks to drive rapid experimentation and continuous improvement

Cross-Functional Collaboration

• Partner closely with Direct Sales, Channel Sales, and Customer Success teams to ensure seamless handoffs and optimize the entire customer journey
• Collaborate with Channel Partner Management teams to develop joint marketing strategies and co-selling initiatives with MSPs and resellers
• Work with SDR and inside sales teams to enhance lead qualification and pipeline acceleration for both direct and partner-sourced opportunities
• Partner with Product Marketing to ensure campaign messaging aligns with partner positioning and competitive differentiation in channel markets
• Coordinate with Partner Success teams to drive partner enablement, training, and joint marketing execution

What You'll Bring

Required Qualifications

• 10+ years of progressive experience in B2B SaaS demand generation, with at least 5 years in leadership roles managing teams of 10+ marketers
• Proven track record optimizing marketing performance at high-growth B2B SaaS companies with SMB/mid-market focus and channel sales experience
• Expertise in channel partner marketing, including experience developing co-marketing programs, partner enablement campaigns, and MSP relationship management
• Strong analytical background with experience using data to drive decision-making and prove marketing ROI
• Technical project management experience, including gathering requirements across business teams and managing complex implementations
• Exceptional communication skills with ability to present to C-level executives and gain buy-in for strategic initiatives
• Demonstrated ability to scale programs efficiently while maintaining quality and staying within budget constraints

Preferred Qualifications

• Cybersecurity industry experience with understanding of security buyer personas, pain points, and purchasing processes
• Full-funnel marketing expertise across email, paid media, SEO/SEM, social, content syndication, webinars, and field marketing
• MSP experience with deep understanding of managed service provider business models, partner ecosystems, and channel sales dynamics
• High-volume demand generation expertise across email, paid media, SEO/SEM, social, content marketing, webinars, and digital events
• Partner enablement experience including developing training programs, sales tools, and co-marketing materials for channel partners
• Marketing technology stack experience including Salesforce, marketing automation platforms (Marketo), and ABM tools
• Experience with security-focused events and community engagement (RSA Conference, Black Hat, local security meetups)
• Track record of success at high-growth startups or during periods of rapid scaling at established companies

Purple Perks

What do we offer you?

• Fully covered medical, dental and vision – for employee and eligible dependents!
• Generous PTO and observed holidays
• 2 Paid VoluNteer Days per year
• Paid Parental Leave
• 401(k) with company-match and Flexible Spending Accounts
• Employee Stock Purchase Program
• Free Lunch 2x per week at Collaboration Hubs
• On-site gym access at select Collaboration Hubs
• Wellness rewards
• FuN-raising opportunities as part of our giving program
• N-ablite Learning – custom learning experience as part of our investment in you

About N-able

At N-able , our mission is to protect businesses against evolving cyberthreats with an end-to-end cyber resilience platform to manage, secure, and recover. Our scalable technology infrastructure includes AI-powered capabilities, market-leading third-party integrations, and the flexibility to employ technologies of choice—to transform workflows and deliver critical security outcomes. Our partner-first approach combines our products with experts, training, and peer-led events that empower our customers to be secure, resilient, and successful.

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